Getting it into the UK's best bars seemed to us to be a logical way of achieving our goal. To this end we mailed the top barmen in the country, asking them to attend a day of cocktail mixing using Sagatiba Cachaca.On an extremely limited budget, we wrote the barmen a simple letter that dramatised the extent to which we required their expertise.

From a total mailing of 48, we received 26 responses. Sagatiba is now stocked in over 50 cutting edge bars in the UK. The campaign was produced at a total cost of £300. The client was delighted.