Our strategy was to use a themed month at London's hippest department store as a vehicle to launch Sagatiba to the capital's decision makers, influencers and bright young things. As part of Selfridges' 'Brasil 40 Degrees' promotion, we booked the store's most prominent window, and constructed a totally authentic Brazilian beach bar within it. The bar was designed to appear to be half in London, half in Brazil and was created in just two weeks, from brief to finished product.

This was the single most succesful spirit launch Selfridges have ever been party to. A month's worth of product sold out in three days. Sagatiba outsold every other spirit in Selfridges ten to one, and the window bar was seen by over three million people.As a result of the Selfridges launch, Sagatiba now have a distribution deal throughout Europe. The deal was brokered in the window bar we created. Sagatiba is also now permanently on sale in Selfridges.