This Creme Egg Season, Cadbury Creme Egg will celebrate Cadbury’s London 2012 Olympic and Paralympic Games Sponsorship. In this integrated marketing campaign, Creme Eggs will be achieving their ultimate goal of releasing their goo in The Goo Games.6 ads will follow the launch spot: Opening Ceremony, which are all set within the Goo arena. The Egg-thletes will compete in Hurdles, Diving, Hammer, Javelin and Velodrome, all trying to release their Goo in the best way possible.