The Joyville Magnificent Musical Chocolate Fountain was the first execution of our new brand platform - Joyville Joyville lives in the imagination of chocolate lovers and is being positioned as a magical, mythical place where Cadbury Dairy Milk is made in abundance, which lies just beneath the surface of our world. Where workers whistle to chocolate, milk is stored in hillsides and chocolate is transported via purple pipelines just under the ground and transported by purple vehicles of all shapes and sizes.The chocolate fountain was unveiled in London and later in Manchester to hoards of excited crowds eager to see the 30 foot high fountain overflowing with delicious Cadbury Dairy Milk Chocolate. The fountain is the worlds biggest musical chocolate fountain to date, something the Joyville workers feel very proud of.