Cannes Lions

CADBURY'S CREME EGG

PARTIZAN, London / CADBURY / 2008

Film
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The culmination of a campaign with 20 previous instalments showing creme eggs committing gooicide in various ways. We see 200 naked creme eggs, assembled in a hall and trembling with anticipation, each on a primed mousetrap. Their leader enters and the eggs stand to attention as the chief launches himself on to the assembled masses. As he lands he triggers a domino effect with the eggs on mousetraps, sending eggs and goo flying everywhere in a gloriously gooey grand finale.

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