'The Cadillac of Creative Executions'.To propel its brand image back to preeminence, we needed a media partnership worthy of Cadillac, knowing that TV and internet are the top two media channels for upscale luxury consumers. CBS was the perfect partner. The most watched U.S. TV network, with a robust portfolio of online and new media assets; a media titan to match a cultural icon. 'The Cadillac of Premieres' was the branded celebration of the new 2007-08 Fall TV Season on CBS. 'CSI: Miami' star Adam Rodriguez hosted the promotion across all video, digital, place-based and print platforms. Adam represented the bold, confident, maverick persona of the Cadillac consumer. Instead of traditional in-program vehicle 'product integrations', the phrase 'The Cadillac of' was written into dialogue during programming. A 'Cadillac of Experiences' sweepstakes reinforced the meaning of the phrase by featuring prizes including 'The Cadillac of Sports' (Super Bowl trip).

'The Cadillac of Effectiveness'.The catalyst for one of the most successful launches in GM history.

On auto website www.Edmunds.com, 'Consideration' +131%, 'Purchase Intent' +209%. Most recent CTS sales +95% vs. year ago. Post-promotion Wall Street Journal CTS review was entitled, 'The Cadillac of Cadillacs'.