Cannes Lions

CADILLAC SHIELD

FALLON, Minneapolis / CADILLAC / 2012

Film

Overview

Entries

Credits

Overview

Description

No matter what can possibly go wrong, Cadillac Shield has you covered. That’s the idea behind this introductory commercial for Cadillac’s new, all-encompassing customer-service program. With Cadillac Shield, you can drive carefree. Who better to capture this feeling than a rough-and-tumble 6 year-old?

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