Cannes Lions
FALLON, Minneapolis / CADILLAC / 2012
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No matter what can possibly go wrong, Cadillac Shield has you covered. That’s the idea behind this introductory commercial for Cadillac’s new, all-encompassing customer-service program. With Cadillac Shield, you can drive carefree. Who better to capture this feeling than a rough-and-tumble 6 year-old?
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