We were asked to dust off the once-mighty Caesars brand, reach a new, more upscale audience, and return Caesars to its rightful place as the world headquarters for decadence.

Using beautiful provocative images we tried to capture moments in time. Moments that could be happening right now at Caesars. We then labelled the models with ornate gilded stamps taunting the reader with poetic phrase reminding them that the tool in the photograph is having the time of ‘your’ life.

Launched in June of ’08, the campaign helped Caesars achieve 90% room occupancy, and helped Harrah’s Entertainment’s achieve 10 billion dollars in revenue.