We delivered, during day time, strong messages through radio stations communicating brand benefits and telling people to go to our remote control vans and by answering a question related to the messages sent during the day, people can get a ticket for a massive concert with the greatest music bands completely LIVE.

We managed to steal share from leading brand, positioning Cafiaspirina as a strong competitor. The brand increased 3.3% in sales volume in only 6 months contrary of what happened for the past 2 years reaching a share of 12.7%.