In order to make people realize how dangerous sky lantern release is and show them the importance of reporting this kind of crime, a Facebook application called “Cai, Cai, Balão” was created to let people send virtual sky lanterns to their friends. Launched in St. John’s festivities, it quickly spread sky lanterns over the timeline, generating several spam reports. Due to strong rejection, “Cai, Cai, Balão” was shut down by Facebook. In the end, all users who interacted with the application received a notification with a link which led them to a message from Disque-Denúncia.