The brief was pretty straight-forward: Get VIPs excited about attending the gala premiere of the movie “Blindness” in a way that was both cost-effective, yet relevant.

The creative team toyed with the idea of a Viewfinder that showed clips from the film, and the idea of using Braille was discussed. Both seemed too expected. Once the word “sound chip” was spoken, the rest of the idea kind of took care of itself.

Every single seat was filled, therefore we’d say that the invite was, indeed, a success.