Cannes Lions
J. WALTER THOMPSON MEXICO, Mexico City / AB INBEV / 2016
Awards:
Overview
Entries
Credits
Description
“Desperate diseases need desperate remedies”, and we came up with the most Mexican solution we could find: give the telemarketing companies a “Taste of their own medicine”.
We created a system that allows every Mexican to have their own answering machine, which filters telemarketing calls and sends them to an automated recording, in which the person on the other end of the line has to go through a tortuous process, such as they do all too often to Mexicans.
Execution
We developed an app that connects to the phone calls system. The user must record a greeting with its name and indicate those phone numbers of unwanted calls, and the app will automatically filter them. Then the next entering call from a filtered number is received is transferred to a recording that says " Hello, you're talking to cellular << name recorded by the user >> If what you want to sell me is a new insurance, press one. If you want to sell me a credit card, press 2 ... " and so on. When the person on the other end of the line press any number, is transferred again to another recording that says "For the moment I cannot take your call" and is switched back to the first recorded message.
Outcome
After the testing phase, the app will be officially launched in April 2016.
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