8 Art & Design Departments, 1500 students, 1500 different art works, 1500 different locations. Turning Israel into a giant art exhibition. An online gallery, allows people to view all projects with Google Maps, showing the exact location by city and street, and everything could be shared. 1500 Art & Design students became ambassadors sharing their projects and their locations with the world and inviting future students to register for the Academy.

1,500 different posters and locations all over the country. 95,004 visitors to the outdoor gallery website. 66,898 of them came from facebook = more than 50% of traffic was spread virally via social media. Average time spent on site: 1:27min.