Cannes Lions

CALL IT FIND IT

CHEIL, Beijing / BEIJING ZIZAI TECHNOLOGY / 2014

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Overview

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Credits

OVERVIEW

Description

If we cannot find our phone, we usually just call it. But what if we cannot find our wallet, keys or U stick? Sometimes, we might joke around and say: call it.Well, maybe it’s not a joke. Now, we can really call it.

Execution

We aim our target at young consumers who are more likely to utilize new tech to make life easy. Thus, we have conveyed the message through APP, online video and website banner.

Outcome

APP downloads: 103865+

Sales have continually increasing after its launching. And the company has established itself as a pioneer enterprise in the industry.

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