The best Call of Duty players in the world competed on ultimate stage, for the ultimate prize and we invited the entire worldwide fanbase to join in. To qualify, the world’s best teams played their way to LA to compete for $1M. Thousands of global consumers engaged as competitors to qualify, and for the championship millions engaged as spectators. The tournament put the play of each team into the living rooms of global fans through a coverage and distribution partnership with Microsoft Xbox 360 and Twitch.tv, while content offerings were simultaneously featured on the Xbox Live Dashboard in 32 countries.

- Over the weekend of the Call of Duty Championship, 6.7 Million viewers worldwide tuned in to the 3 day competition

- Dominated conversation among target consumers over from announcement to conclusion of the final competition, and created the best competitive experience these professional gamers had participated in.

- Exceeded Call of Duty XP in the following categories:

*Live Stream Peak Concurrents by 390%

*Average Daily Facebook Posts by 325%

*Average Daily Twitter Engagement by 221%

*146.6 Million Social Media Impressions

- The Uprising DLC “Replacers” trailer generated over 83 million impressions from 80+ unique articles about the trailer itself