Sanctuary approached us to develop a moving campaign that alerted, and sensitized people to the reckless regard humanity was showing towards endangered animals.

There are few things more powerful or pitiful than someone begging at your feet. The campaign shows a heart-rending image of three of the most endangered animals on the planet pleading with humanity to spare them of the cruelty they are forced to endure every day.

Sanctuary received many calls and enquiries after the ads went up. Its donation box also became significantly fuller, allowing us to real-time effective measures against this cruel abuse.