Calle 13 is the suspense and action channel produced by NBC Universal Global Networks Spain and has had a 50% growth from January to December 2007.

77 different TV channels but only 1 has doubled its audience. How do you let media planners know?We sent an email to each and every one (500 emails) leading them to a surprising digital experience in www.yanadieduerme.com, so they could play the main role in communicating this information.

45,000 visits to the web during the duration of the campaign.

500 emails: 61.28% opening ratio. 468 media planners visited the web.