We leaned into the truth, celebrating the hero inside each and every Toyota Camry driver. They are the people who balance careers, families and budgets. They may not be changing the world, but they are changing the nappies and tyres. And while these achievements may seem ordinary to you, we know the truth – that, without them shouldering these responsibilities, the world would be in mortal peril.

So it was time to celebrate those drivers and turn them into heroes.