Leveraging their brotherhood, we brought fans together for the best-ever soccer-watching experience.

Partnering with a local band "JUICYING", 4 lads who have known each other for years, we created a resonating online video with 4 typical characters soccer fans could use to call out to their brothers! We made fun of Mr. Smartphone, who can't live without his smartphone, Mr. No Standpoint, who never takes sides, Mr. Know-it-all and Mr. Emo…

Engaging soccer fans who gathered their brothers on our Facebook App, one lucky gang won a trip to Malaysia to meet their favourite soccer legends!

The video was viewed 188,000 times in only 4 weeks! A double of our planned KPI!

More than 8,000 brothers were tagged on Facebook, who spread Carlsberg's unique experience to over 750,000 soccer fans through their soccer fan communities!

Most importantly, we created a unique soccer-watching experience – So who do you watch soccer with?

That calls for a Carlsberg!