Cannes Lions

CALLMOBILE

SERVICEPLAN, Munchen / CALLMOBILE / 2008

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Overview

Entries

Credits

OVERVIEW

Description

Callmobile is a provider of prepaid cards for cell phones.

Just like every other brand, Callmobile wanted to send their clients a Christmas greeting. But Callmobile wanted something really special. The brand intended to catch the attention of the clients and strengthen their brand loyalty.

Execution

We used a newsletter to spread a link to a special Christmas greeting.The Video is about Santa cLouse and louses, who live in beards and sideburns.

In the Video Santa cLouse calls the lice, who live in Elvis Presley’s sideburns. The lice are just preparing for a very special Christmas Show. The performance of ‘Fever’ by Elvis Presley is one of a kind.Special Feature: All the sounds (music/speech) are made orally.

Outcome

Over 110.000 views on callmobile.de and YouTube Germany.1st Place in category “Most viewed entertainment video”.2nd Place in category “Most linked entertainment video”.

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