The pieces were created following a number of visits to the places, and talks with their proprietors. The pieces having been approved by the client and by the proprietors, it was then necessaty to find someone who would produce them. The type of material created was completely out of conventional supplier standards, as they had to be produced one by one; in some cases, only a single piece was made. After extensive research, we reached a conclusion about who would make the pieces and which materials would be used, cast copper to resin with sand, iron, ropes, and wood.

The client was very happy with the result of the work, as it had never had pieces of such high perceived value. Materials which, for the consumer, have become collector's pieces rather than some plain point-of-sales material. According to survey results, there was an improvement in levels of recall, trial, and brand consideration at moment of purchase, in addition to brand image evolution vis-à-vis competition: an increase in modernity, originality and innovation perception.