The posters advertised the launch of a digital SLR camera, which can be ordered to have a colour combination chosen from 12 body colours and 10 grip colours.

All the visuals were prepared using photographs of actual products. Photographs were taken of each colour combination to use as pieces to create 10 brilliantly patterned mosaics, each mosaic made into a poster consisting of 12 colour combinations. Through advertising all 120 possible colour combinations in such a manner, we appealed to the market that a customer can choose any colour combination from the 120 available.

The website had unique users of over 410,000 between the campaign’s launch and January 20.Product recognition: 40.8%Annual sales volume: all-time high for the brand.