Based on the concept 'Your life is healthier with Camil' we developed a promotional campaign that gave consumers the opportunity to experience a healthier life with the help of the brand. A nutritional chart was printed on dishes, divided according to the recommendation of experts. These dishes were then distributed in buffet restaurants around the city.

The action immediately called the attention of people who, impacted by the idea, re-evaluated the way they eat. Camil received hundreds of calls from restaurant owners interested in having the plates and the brand was strengthened as being concerned with consumers' health.