Those involved in Internet banners do everything possible to avoid large files, especially in a country like Brazil, where connections are usually dial-up and broadband is a rarity, the feasible limit is between 10k and 15k. Bearing this in mind, we created a banner for Camp Light sugar-free diet juice whose size was just 1k - extrememly light - in order to communicate the fact that we're so worried about heavy things that we could not create a heavy banner. This banner ran on technology and online communications portals whose public is extremely familiar with the problem of banner size and is constantly concerned with keeping them "light".