We felt the need for a positive answer in this grim debate. We created a campaign that encourages everyone to put on their head what they wanted on the first day of school. A giant hotdog or a boat, as an absurd answer to an absurd rule. The campaign spread all by itself. It was picked up by numerous magazines and newspapers and gained a lot of attention in the bloghosphere. The action gathered hundreds of fans on Facebook. They kept uploading pictures with bizarre objects on their head and made the campaign live with cartoons and jokes.

On September 1st, dozens of supporters showed up in the streets wearing the craziest things on their head. Not just Muslims, but people of all ages, backgrounds and cultures. Press attention was enormous… Our organisation was finally able to tell their story to the world. Our action was covered in all major newspapers, on news-sites and blogs, and was a main item in afternoon and evening news. The women from BOEH! were invited to talk shows with Flanders’ Minister of Education and school principals. A few months later the headscarf ban was banned.