VERB is a campaign dedicated to fighting obesity among kids 9-13 years.

We launched VERB YELLOWBALL — a viral programme that put 500,000 real balls with unique codes into the world. Kids discovered them, played with them, entered the codes at the VERB website and blogged their stories, then passed them on to other kids.The balls created an online community dedicated to spreading play. Kids could read the blogs, track their ball’s journey, and even mix custom videos to send to friends.We saw 21% of the balls passed on, nearly 17,000 blogs received, and 168,674 videos created. One ball was passed 31 times and one travelled 39,940 miles.