We gathered with the Transit Commission and proposed a never before seen idea.Every time a person died from a car accident, the next message was played on local radio stations:"A few moments ago, [victim name] Roberto Ortega, [victim age] 20 years-old, passed away. Victim of an alcohol induced traffic accident. This is a minute of silence in his memory.He is the [number of victim] 34th victim so far this year. Your behaviour is important. If you drink, don't drive."To achieve this, the Transit Commission loaded the data to a software that converted it into an mp3 that was sent to the radio stations across the country.

Many people decided to make their minute of silence on Facebook and Twitter.Many TV stations also joined us.This idea started to change the way people felt about driving under the influence of alcohol.