Cannes Lions

CAMPAIGN FOR MORE CHILD FRIENDLINESS

JUNG von MATT, Hamburg / DU BIST DEUTSCHLAND / 2008

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The "Du bist Deutschland" website was launched in December of 2007. The goal: a child-friendly Germany.The most important component of the new website is “Germany through the eyes of children”. Here children are allowed to speak directly – with pictures of their wishes they have painted themselves and with appealing audio commentaries.

During a tour, several hundred pictures were painted to initially “stock-up” the website. And since the “join-in-too wave” gets going at the end of January, all children in Germany are asked to fill the site with their wishes.

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