Cannes Lions

CAMPAIGN FOR PHYSICAL ACTIVITY AMONG TWEENS

ARC WORLDWIDE, Chicago / CENTERS FOR DISEASE CONTROL / 2007

Awards:

1 Gold Cannes Lions

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Outcome

The program created 148 million kid impressions and got over 5 million kids active. 21% of the balls were passed on. Nearly 17,000 blogs were received. One ball was passed 31 times while another ball traveled 39,940 miles.

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