Scenario: The 2007 Campari Calendar was launched with an event in Milan on 23rd November, 2006.Aimed at VIPs, journalists and KOFs in general, the event has also introduced people to the upcoming Campari communication platform 'Hotel Campari'.The objective for the Web activities were:To maximise awareness among the target audience;To create buzz for the event;To build a bridge to the forthcoming Campari brand website.