Cannes Lions
TBWA\SWITZERLAND, Zurich / CAMPARI / 2013
Overview
Entries
Credits
Execution
The basic idea of the product’s unique, original quality was translated into fashion accessories. As a consequence, the billboard was transformed into a useful and fashionable merchandising object and it does not come as a surprise that the limited edition of the custom-made items was in great demand.
Outcome
With this unique interconnection between classical advertising and customer retention, both existing and future customers could be addressed. The bags were sold-out within no time and are now considered collectibles.
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12 items