In the spring of 2021, Campbell’s Condensed Cream of Mushroom and Tomato Soup flavours featured four different bright, bold, Andy Warhol-inspired label designs at key retailers across Canada.

In-Store displays continued the look and feel of the artwork on a massive scale with end cap displays, display cards and 3D towers that led to the limited-edition cans being in short supply.

Content creators across the country released their own pop art creations inspired by the cans on their social media channels using the hashtag #CampbellsxWarhol, and a digital art gallery hosted by Refinery29.com became home to a selection of the best examples.