Cannes Lions
RUSKA, MARTIN, ASSOCIATES GMBH, Berlin / BODEGAS LA PURISIMA / 2014
Overview
Entries
Credits
Description
Giving a character to the wines. This is the idea of Campules.
The wines are presented as personalities with which the wine lover can identify:
"La Rubia - the Blonde", a rosé to "La Pelirroja - the redhead" and a vivacious red to "El Moreno - the brunette".
What is your type?
Execution
Through the use of a charming press cut in the motive, the colour and the character of the wine is enhanced artfully and the colour of the wine becomes the identification feature.
Outcome
This trio is selling quite well across the globe, i.e. the US, the Netherlands, Belgium, also Germany shows high interest in these three wonderful designed wine bottles.
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6 items