Cannes Lions
OGILVY & MATHER CAPE TOWN, Cape Town / HEINZ / 2013
Overview
Entries
Credits
Description
Our research showed us that Heinz Baked Beans was actually the original baked beans.
Execution
By exploring this thought, we realized that the product was around before there were planes in the sky, before there were cars on the road, and even before a couple things that we nowadays inextricably link with the eating of beans on toast.
Outcome
People loved the stark simplicity of the idea, letting the product speak for itself.
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