Milka is a brand of chocolate made with 100% milk from the Alps.

Under the slogan "tenderness tastes better", this time they wanted to create a product-focused campaign that emphasized the deliciousness and irresistibility of the product.

In the spot we see a supermarket cashier scanning several products.

Beep, beep, beep... and suddenly she stops, stops at one. She looks at it and smiles a little smile of complicity with someone. Finally she scans it and the reason for everything is revealed.

We see a Milka chocolate bar eaten. The customer couldn't wait to get home to take a first bite.

The main market where the campaign has been launched is the Netherlands.

In the coming months, the campaign will reach other European markets to be confirmed.

As this is being written, the campaign is still running, so no results have yet been compiled on it.