The most glaring side effect of chemotherapy, especially for kids, is loss of hair. To show support for these kids’ battle against cancer, customers of Manila’s leading barbershop chain were asked to shave their heads. Proceeds of the head-shaving went directly to Project: Brave Kids. To show their solidarity, many of the barbers themselves had their heads shaved.This 2-week effort, using only posters, email and text messages, culminated in a free concert, where popular local celebrities and musicians had their heads shaved during the event.

The two-week campaign managed to raise P252,100 (approx US $4757) in proceeds and cash donations,and P200,000 (US$ 3,774) worth of pledges for medicines. It also received free media exposure in newspapers, radio stations and TV programs.Total campaign cost: P11,000 (approx. US$207).All those who had their head shaved have enlisted in Project Brave Kids and therefore can now be tapped for future projects. Even those who were just spectators in the shaving activity have indicated their strong support to the group’s cause and have volunteered their help.