Cannes Lions

CANDIDA SENSITIVE PLUS TOOTHPASTE

EXXTRA KOMMUNIKATION, Zurich / MIGROS GENOSSENSCHAFTS-BUND / 2004

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A guy seemingly took the wrong detergant to clean his expensive sportscar – it’s scraping off all the paint and it sounds horrible. Nevertheless, he continues. “Many people do this twice a day”, the text suggests and adds: “with their teeth.” Candida Sensitive Plus cleanses your teeth carefully.

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