When it comes to quattro, it’s always about snow. And when it comes to ski, it’s always about snow too.

« All conditions are perfect conditions ». From those few words, audi quattro’s signature, we imagined a unique scenario: why wait for the snow to go downhill? Came the idea that skiing without snow is possible. The video shows the awarded French skier descending a mountain, skiing from a surface to another, without the slightest snow cover to help him make his way down the mountain. Grass, leaves, asphalt, Candide, as the quattro, weaves everywhere. His way down finished, he asks new Audi Q7 to bring him back to the top, to start again…

The shoot of this video was a production challenge: filming on a mountain with extremes of heat and cold and unpredictable weather, blinding sun in the morning, billowing fog by day's end… The scene in which Candide skis past some cows proved especially vexing. The first time he passed throughout the herd, all the cows went down the hill and were totally spread over the mountain. All the crew was mobilized to recenter the herd!

All these unforeseen events has extended the shoot to six days from the originally planned three.

The video was posted on the 8th of December, only on Candide Thovex YouTube channel. The Trailer was posted on all other platforms linking toward video clip.

Without any media investment and a production of 150 000€, one day after the launch, the video clip on YouTube had already reached one million views, and has now attained more than 2.9 million views, with quite an impact in international press. While the minimum ROI was set at 500 000 views…

The engagement was also good with more than 23 000 likes and 800 comments. And 84% of medium completion rate.