Cannes Lions
MEDIACOM, New York / MARS / 2017
Overview
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Credits
Description
iHeartRadio personality Maddox smoothly announces that M&M’S is sponsoring the entire radio hour. He then introduces and plays a modern version of Sammy Davis Jr’s 1970s hit, “The Candyman,” newly written and performed by Grammy-award winning songwriter Zedd and singer Aloe Blacc in honor of M&M’S 75th anniversary.
This occurs during regular play time, not before or after any other advertisements.