The Campaign:-My Candyman Club.

-Target group 5 - 14 years of age.

The Challenge:-Build an interactive platform for kids.-Engage them in a number of fun activities.The Solution:-Kids interacted with five Candyman characters, each representing a flavour.

-The Candymaker, e-cards that kids sent to friends, pranks, online games. -All this was specially designed to strike a chord with the youth.Results:-10,000,000 Page Views between November 06-February 2007-Over 1 Lac Game Plays a month-Average time spent on the site; 20 minutes-Over 50,000 registrations.username: luannepassword: curranlun