Cannes Lions
JWT, Melbourne / FORD / 2013
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Cane Toads are a pest in Australia. They poison pets, kill native wildlife and injure humans. You won’t find many Australians who have any sympathy for these creatures. We took that as a starting point to drive awareness around Ford’s new EcoBoost engine. The film kicks off with Ralph and Les, a pair of cane toads engaged in a humorous discussion on the effects of licking their own poisonous back secretions. When the two toads see distant headlights approaching Ralph presumes from the sound of the engine that they have plenty of time to get off the road...
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