We discovered insight that Japanese workers tend to chat about 3 main topics when they drink canned coffee during a break: work, women, and… professional baseball.Another fact was that they want more recognition, not only for spotlighted and glamorous work, but also for unglamorous work that contributes to the organisation but goes unnoticed.

Therefore, we created a system to spotlight unsung heroes in the professional baseball world.We established an official Japanese professional award that users weekly choose and vote for the best plays who greatly contribute to the team, even if not famous.

Many users visited the Georgia website every week for online voting. We achieved remarkable access numbers!

- Achieved 1million PV per day!- Gained 900,000 new web members!