We wanted to create something more than the usual photogallery and banner campaign. We knew Simone Moro, one of the most popular extreme climber in the world, who was about to try the first ascent ever of Broad Peak (8047 m) and K2 (8611) during the most rigid season of the year. We put things together and created a very sophisticated videoblog on which, through his laptop and simplified interface, Simone could upload astounding images and videos he would take during his 2 months adventure. Through Google Earth and a satellite tracking system users could actually follow Simone day by day

2.000 visits every day, 1.500 unique visitors a day, generated only by word of mouth: no supporting banner or adv campaign.