Capgemini experts are working closely with Peugeot Sport’s on a unique project that will shape the future of mobility.

The PEUGEOT 9X8 is a next-generation hybrid hypercar, a laboratory on wheels bringing together passionate experts to implement innovative and sustainable solutions that will lead to positive change in the industry, and beyond.

The project brings together a uniquely rich array of talent, from data experts to sustainability experts, around the same collective vision. Capgemini wanted to create a point of pride for its teams, while making it a differentiating asset to reach out to future talent.

Moving Forward is digital series written in four acts.

This unique visual journey borrows from the codes of cinema more than from those of the corporate world, by placing emotion at the center of the narrative.

Each episode is an intimate portrait of one of the Capgemini talents involved in the PEUGOT 9X8 project. By putting their expertise, their personal journey and their passion into perspective, we highlight what drives them as individuals on the one hand, but also as members of the PEUGEOT 9X8 collective on the other:

- Pierre-Denis, Project Manager, combining his passion for painting and his vision of harmony in innovation.

- Nicolas, Software Engineer, optimizing his personal race time to drive the performance of PEUGEOT 9X8.

- Isaline, Sustainability consultant, transforming her personal commitment into positive impact for the mobility industry.

- Yassine, Data scientist, merging his knowledge in music with his expertise in data

Our goal was to reach out to existing and potential talent in the automotive and high-tech sectors, while also reaching out to a broader community of motorsport enthusiasts and partners.

The tracking was done with UTMs links.

We addressed both:

- a B2B audience from the automotive, aerospace, defense, energy and technology sectors

- young graduates from key universities for Capgemini recruitment.

We retargeted to:

- young graduates of engineering schools with specializations in data science, edge tech, data engineer.

- visitors to the Capgemini website interested in mobility and data.

- people who have already viewed at least 50% of one of the episodes.

We orchestrated a complete web and social media campaign around the digital series, synchronized with Le Mans 24-hour race countdown.

We leveraged LinkedIn, YouTube, Facebook, Instagram, Twitter, internal social media platforms, as well as the Capgemini and Peugeot Sport websites.

In addition to both companies' social media accounts, we encouraged Capgemini and Peugeot Sport talent to share the series.

We released the first trailer on January 24. Subsequent episodes will be released through the Le Mans 24-hour race in June.

We built momentum around the story of Moving Forward:

- Released in January, the trailer generated 150,000 views and 5,700 interactions on social media.

- In March, the first episode racked up 270,000 views and over 9,000 interactions in the first 10 days.

This is already one of the most successful campaign starts for both companies so far this year.

The content of the first episode, posted by Aiman Ezzat, CEO of Capgemini, is one of his best performing posts.

Meanwhile, the word "proud" is one of the most quoted keywords in the comments.