Our goal was to tell an innovative story that increased Morgan Stanley’s perception as a modern bank and brand, while at the same time raising awareness about their commitment to sustainability. The series takes audiences to Kiribati, a Central Pacific island nation at the edge of climate change, a place where rising tides are making an entire population’s homeland uninhabitable. From there our crew filmed in the Nevada desert to deliver an eagle-eye tour of First Solar’s 2,000-acre plant. The facility, which sits on tribal lands that belong to the Moapa Band of the Paiutes, is one of country’s largest solar plants and is the largest on tribal land. We also affixed cameras to Uber cars in the streets of San Francisco and its suburbs to reveal how data has helped engineers at Uber develop uberPOOL, which is changing commuting patterns in cities and redefining carpooling around the world.

We created a site experience that first showcased the real effects of climate change and focused on how people’s lives are being changed by rising tides in Kiribati. We wanted to showcase the video story so that you were introduced to the people involved and then you could put on a headset and walk in their footsteps as they narrated your 360 video. Finally to compliment each video was an editorial report that gave deeper understanding to the issues at play. We found this worked well for both introducing the problem and also the features on the companies that are working to a more sustainable future.

The program exceeded 100% of PV/uniques goals in the first three weeks of its initial three-month campaign.

Morgan Stanley has used the campaign to great effect for both large-scale employee events and recruiting drives across North America. Such was the internal buzz about the campaign when it launched that the client also asked us to create custom-made cuts to run on its digital signage across its Times Square HQ building to further increase the reach of the campaign. We look forward to working with the client in 2017 to feature more companies focused on sustainability and build out this campaign further.