Squeezy Rider was created for the re-launch of the Capri-Sun website in September 2007, to reflect new branding and promote their 100% juice drinks.

Features:- Highly playable side-view motocross game using realistic rag doll physics- Track editor: user can create and share their own tracks on the website, or post games up on social networks/blogsResults: - Game develops outside the brand sites: 30% of games played on social media/personal sites- No conventional online media spend - Over 25 million games played from launch- Over 20,000 user-generated tracks created