Cannes Lions

CAPRI SUN DRINK

OGILVY NEW YORK, New York / KRAFT / 2009

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Capri Sun is a kid’s beverage that comes in a pouch. It has become customary for kids to inflate their empty pouches with air and then to “blow them up” by stomping on them. This campaign turns the table on the kid, and instead of the pouch blowing up, he does.

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