Cannes Lions
GOODOIL FILMS, Sydney / BUDGET DIRECT / 2015
Overview
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Description
At the start of the commercial Captain Risky is about to attempt his greatest stunt ever – by driving a rocket-powered car off a ski-jump ramp. But before he does, we cut back in time and see a montage of all the crazy stunts that make him what he is .
It feels like the Captain Risky brag reel, the CV of a madman, a white-knuckle ride through some of his craziest (and most hilarious) stunts - and it’s as epic and larger-than-life as Captain Risky himself.
We soon realize that Captain Risky is the world’s riskiest stuntman. Risk is his middle name. And his last name. And, when it comes to risk-taking, he’s done it all. And failed.
The commercial finishes with Risky driving his car off the end of the ski jump ramp – things do not look like they’re going well.
That’s when Budget Direct tell us that by not insuring crazy, risk-takers like Capt. Risky, they can keep premiums low for everyone else.
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