Cannes Lions
LEO BURNETT ADVERTISING, Prague / FIAT GROUP / 2003
Overview
Entries
Credits
Description
Fiat ran an offer in winter/spring to attract people to their showrooms. Tight financial constraints and the need to be simple and generic, so the ads could rerun later in the year with different offers, resulted in Live Fiat. People living their Fiat driving experience outside their car as well.
Similar Campaigns
12 items