Korean people enjoy curling and are well-versed in the rules of the game. 2018 also happened to be a year in which the Winter Olympics were held in Korea. Inspired by the games, Hyundai Motor Company came up with an interesting idea to raise awareness and compliance rate of the car stop lines. Car curling was that idea.

Much like the real curling which players win by making the stones stop at specific places, Car curling is a game players win if the cars stop before the stop line.

Car Curling is a game that monitors the road in real-time, and participants win if the car they bet on stops at the stop line. Specific rules and campaign executions are below.

1. The cars on the road are mapped and broadcast online in real-time.

2. Choose a lane you think will win.

3. If the car in that lane stops at the stop line, you win a point.

4. Point is matched and donated to the Paralympic Curling Team.

- Pre-launch promotion

- Online Car Curling Game

- Live broadcasts from celebrities

- Offline Olympic Mascot Event

- Points gathered in the game converted in to real money and donated to Paralympic Curling Team

During Car Curling campaign, the highest level of stop line compliance was at 92%.

2018.02.01. Stop line compliance 73%.

2018.02.18. Stop line compliance 92%.

[In front of DDP during Olympic Winter Games PyeongChang 2018]

Total number of participants was 1,835,480.

Total number of views was 2,008,648.

Number of likes was 668,632.

Total amount donated was 99,698,100 KRW.

“This campaign made me think of how important stop lines are.”

“Made me think twice while driving.”

“I shared it with friends that ignore stop lines!”

“To connect curling and stop line? That’s genius!”

“I hope more people learn about this campaign.”